Solid SEO Through De-Optimization !!

That's right, today we aren't going to so much discuss optimization as it's antithesis. Some may wonder what sense this makes. How can one say that the road to higher rankings is built on trying not to rank? In fact, the effort is always to rank highly, it's just the tactics that are a bit different.

What Is De-Optimization?

De-Optimization is the reduction of those tell-tale signs of SEO that once-upon-a-time worked very well and only recently have come to be viewed as blatant attempts at, well, ranking highly. To properly de-optimize a website the following areas need to be addressed:

• Keyword density
• Back-link anchor text
• The use of special text
• Site relevancy 

With these areas addressed properly a site stands a much higher chance of ranking for the phrases being targeted and perhaps more importantly, holding those rankings over time.