As a non professional SEO - that is, I don't do SEO as a way to earn my bread - I believe that I've maintained somewhat of an objective, outside perspective. There's a tone that continues to describe the undercurrent in the SEO industry: Good versus Evil.
But, can and should moral judgments be ascribed to a method such as Black Hat or White Hat?
Moral Judgments
The question "What is morality?" has a long and long-winded tradition in Philosophy and remains a hotly debated topic as well. The word "Moral", as we know it today, has two major assumptions:
