The best experience site visitors can have is to find what it is they're looking for. They want easy access to quality, unbiased information, they want to compare prices and they want to know if the company, association, service provider or other site owner delivers the goods or services visitors are looking for.
Unfortunately, site owners want something else – a sale, an opt-in, a download, an email address, form-based information or something else from visitors – so there's a vast difference between the desires of site visitors and site owners. And that's something we all explain over and over and over.
To help bolster the opinion that a web site is visitor-centric, here are some simple push-backs to get clients to recognize what keeps site visitors on site longer by enhancing the on-site experience
