You've finally finished that epic blog post [infographic, LOLCat, Thundercats remix…] and tomorrow morning you’ll unleash it on the world. So, what should you do between now and then? You could take a nap, sure, or you could start priming the social pump early. Here are 5 tips for how to put your network to work before you need it…
i. Be Genuine
This is the pre-tip that makes all the other tips work. I honestly hate giving social media advice, because I find that just about every “Always do…” or “NEVER do…” has an exception. There are people who can Tweet out the same link 10 times a day and see great returns. There are others who can talk about nothing but what they eat for breakfast and get 10,000 happy followers.
What’s the difference? Sincerity, and a little moderation. If you’re genuine, believe in what you’re doing, and aren’t just trying to game the system, people will forgive the occasional over-indulgence. Just like we all deserve to eat a bit too much for the holidays, we’re all allowed to get carried away when we’re passionate about something we’ve created. Just do it because you mean it, and try not to overdo it.
